Online Marketing Advice (Web, SEO & PPC)

Acquiring Customers Online

Online Marketing Definition: Broadly speaking, Online Marketing is the advertising and strategy on the internet by email to find & convert people or businesses into customers. Typical channels are web design, SEO (search engine optimisation), PPC (pay per click) and email. 

Many businesses are yet to effectively measure their marketing efforts in the digital age and the ways to acquire customers keep growing in a very fast moving industry.

There is considerable value in knowing who visits your website, what they are looking for, through which channel they reached you before making a purchase or completing and sending a contact form? Together with attracting the right visitor attention, these are some of the key metrics in internet marketing that you’ll benefit greatly from knowing.

We can’t all be experts in everything, even some internet marketers will tell you that about online marketing itself, as it has so many specialisms! However, our Guru has years of experience across the main channels and in managing clients, so you’re in the right place for some excellent advice to get you on the right path. Depending on your business, some online marketing methods work much better than others, so it’s important to get advice tailored for your circumstances.

Common Misconceptions

PPC advertising can help your rankings on organic unpaid Google search 

Adding more of your target keywords on a web page will get you more Google traffic

Believing very few people will look at your website on a mobile phone

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Things To Have In Mind

Before you speak to your Guru:

It’s a great idea to have decided a few things in advance. Answers to the adjacent questions will help the Guru to give you the best advice in the shortest time possible. 

Don’t worry if precise details about each aren’t yet known, but the more accurate you can be, the easier it will be for the Guru to help you. 

Who is your target audience?

(Example answers)

Businesses with 20 – 150 employees looking to improve their work space in the next 6 months.

18 to 40 year old women looking for ethical beauty products.

Have you ever invested in SEO/PPC previously?

Yes, but had great difficulty in quantifying our ROI.

What are you growth plans?

We’re trying to do more work/increase sales with existing contacts. We post on social media too. 

What is your budget?

£1,500 per month

Your Guru will be Tom

Tom is a Marketing leader, understands consumer trends and predicts industry developments. Tom runs his own agency and is at the forefront of new innovations that are available to businesses now and have been proven to work. If you believe or know your digital strategy is lacking and you’re not sure what direction is best for you, Tom is the perfect person to talk to!

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